open house experience DESIGN

FORD MOTOR COMPANY

TYPOLOGY - Experiential
ROLE & RESPONSIBILITY - Senior Designer & Project Manger: Creative Direction, Concept Development, Graphic Design, Experience Design
PROJECT PARTNERS - Civic Entertainment Group

This project was a conceptualization of a multi-day event announcing the next era of Ford’s presence in Detroit, with the purchase of the cornerstone building in a multi-million dollar revitalization campaign: Michigan Central Station. In a condensed timeline, I completed several rounds of concept sprints for an authentic narrative and strategy creating a new standard of event, one that synthesized Ford’s brand values
with the community in which they are rooted.

Detroit & New York | 2018