PackagING Design & Illustration

Pure Project

TYPOLOGY - Branding
ROLE & RESPONSIBILITY - Art Director & Designer: Creative Direction, Concept Development, Graphic Design, Illustration

In 2016, Pure Project was still a newcomer in the West Coast craft brewery scene and were seeking a visual expression of the ideology they were infusing into their beer. To embody the environmentally conscious brand and its mantra, “Details Matter,” I established the creative direction and design of individual labels that rely heavily upon custom illustrations and graphics inspired by nature and conceptually driven by the name of each beer. Beyond designing and illustrating the artwork and labels, I also create the collateral and pull-through for promotional material, digital mockups, and merchandise for what is now one of San Diego’s Top Breweries. 

San Diego | 2016  -  present